Paola Abbiezzi

Expert in sports communications, sports marketing, and journalism, specializing in the history and analysis of football media narratives.

Role

Director of Studies for the Master's in Sport Communication at ALMED (High School in Media, Communication and Entertainment) at the Catholic University of the Sacred Heart in Milan. Professor of Sports Communication Methodology and Marketing for the Master's Degree in Wellness and Sport Sciences and Techniques. Member of the "Cattolica per lo Sport" working group.

Bio

Paola Abbiezzi graduated in Modern Literature, majoring in Social Communications, from the Catholic University of the Sacred Heart in Milan, with a thesis on the linguistic transformations of football on television in the wake of football's arrival on pay TV. She further explored this topic in her PhD in Applied Linguistics and Communication Languages, exploring the connection between media evolution and sport.

In 2008, she designed and coordinated, with Professor Simonelli, the Summer School in Design and Production of Television Programs on Sports, with SkySport. From this experience, the Master's program in Communicating Sport was born in 2018, of which she has been the course director since the first edition. Since 2015, she has been a member of the Communications department of the "Cattolica per lo Sport" working group.

Her teaching activities include History of Radio and Television and Radio and Television Journalism in the Bachelor's Degree in Media Languages, and Methodology of Sports Communication and Marketing in the Master's Degree in Sciences and Techniques of Well-being and Sport. From 2021 to 2024, she taught the Sport and Communication module in the Master's Degree in Sports Management at the CONI School of Sport. For the 2026-2027 academic year, she is a Visiting Professor of Sports Marketing at IUSVE, a University Institute affiliated with the Pontifical Salesian University in Rome.

His scientific interests include the evolution of media languages in the representation of sport and the communication and marketing aspects, with a particular focus on football and its television narration, developed in several publications and in the international project Towards an EU Sport Diplomacy, funded by Erasmus+, as a member of the research group at the Catholic University.