Role
Associate Professor of Marketing at Bocconi University.
Bio
Stefania Borghini graduated with honors in Economics and Business from the University of Pavia in 1995, subsequently earning a Ph.D. in Business Administration & Management from Bocconi University in 2001. After a fellowship at the Kellogg School of Management in Chicago and various research periods at North American universities, she became an associate professor of Marketing at Bocconi in 2011.
Within the University of Milan, she has held academic coordination roles, including director of the Master's Degree in Marketing Management and the Degree Course in Economics and Management for Arts, Culture and Communication, Delegate for Diversity for the Marketing Department, and member of the Presidential Council of the Italian Marketing Society.
Her research focuses on symbolic consumption, consumer practices, and identity construction, with a particular focus on children, brand communities, people with disabilities, and B2B contexts, favoring the use of ethnographic methods.