Role
Full Professor of Economics and Business Management at the Catholic University of the Sacred Heart (Milan)
Bio
A graduate of Economics and Business from the University of Genoa, she earned a PhD in Business Economics from Uppsala University (Sweden). After working as a researcher and professor at the University of Urbino, since 2011 she has been a full professor at the Catholic University of the Sacred Heart in Milan, where she directs the Marketing Research Center (Centrimark) and is Director of the Master in International Marketing Management (MIMM). She is a member of the Advisory Board of the Italian Marketing Society (SIM) and a member of the Board of Directors of the "Sustainability and Value" Foundation.
His research interests and main publications focus on business-to-business marketing, strategic marketing, and business networks for competitiveness and innovation. Particular attention has recently been paid to the market and sustainable innovation strategies of Italian SMEs through relational development processes, the study of opportunities and challenges associated with network contracts, and the changes affecting the market and supply chain management strategies of manufacturing companies.